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March 07, 2006
Why, Pepsi…..for the love of God…why?
I ran across this image about a month ago and it has haunted me since. Not a day has gone by that I haven’t lamented the irreparable damage it has done to my ability to enjoy Pepsi. What were they thinking in Australia where it ran? David Hasselhoff? Using David to sell Pepsi is about as appealing as using Richard Simmons to sell Dewalt power tools. I just don’t make a positive association with the product. I’m sure Richard likes a big tool just as much as (or maybe more than) any other guy. But that wouldn’t make me want to buy one. This does not make me want to drink Pepsi.
He’s wearing silver tipped boots fer chrissakes and doing something with a microphone stand that is causing an ugly, brown and apparently viscous fluid to spray onto the wall. It doesn’t look very refreshing. As a matter of fact, it looks very much like the spray that hit my cousin once when we were slopping out a barn and a bale of hay landed in the trough behind the cows. If I have to spell it out any clearer then you’re too stupid to read this site and should leave immediately. Click here to go to someplace more your speed.
Maybe they think differently in Australia. Hell, maybe demographic studies were done that illustrates a link between Pepsi drinkers and David Hasselhoff fans. But I doubt it. I think it was a carefully crafted ad by someone in the Coke organization. Nothing else makes sense.
I know, let’s ask the Trans Am from Knight Rider. (remember KITT?) It was always smarter than David anyway. They should have at least gotten the car. Then they could have gotten Paris Hilton to roll around on top of it in a black bikini while pouring Pepsi all over herself. Because that would be a smart commercial. That would make me and everybody else want to go out and buy Pepsi. Wouldn’t it?
~ AP
Posted by Anonymous Pundit at March 7, 2006 04:38 PM